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lundi 17 juin 2013

Why We Spend So Much On Botox

By Marla Nordina


We all know how important physical first impressions are in today's superficial society. The drive to make oneself look as they did in their youth is strong, and many of us will do whatever they can in their attempts to achieve this. Wrinkles and lines on the face are an unsightly and unwelcome sign of ageing, and many people are turning to the idea of getting injections of botox in order to help renew skin that is getting older looking.

Plastic surgery used to be the only real choice when someone wanted to alter their appearance to look younger, and this more drastic option is more of a commitment. Procedures would take hours to perform and weeks to heal. The positive effects can take even more time, possibly months. But that era has now started to fade away, thanks to botox. Recent studies in 2012 show that less invasive treatments such as botox injections are increasing, and more invasive plastic surgery is being chosen less often, according to the American Society of Plastic Surgeons.

Why is this?

Well, for the middle class Jane Doe, botox injections can still bring out the beauty in them without emptying the bank account. Complex cosmetic surgeries are just too expensive these days, and it comes as no surprise that the cheaper, safe and extremely effective botox injections are becoming more and more popular.

It should be noted that people with a larger amount of disposable income would be more likely to get botox, so it is more popular in those circles. Media loves to print stories about famous people who appear to have had botox treatments.

But why is it that botox is so popular?

Clearly, cosmetic procedures are being dominated by injections such as botox in recent years. The ease of administration, the absence of in-hospital stay for the procedure, its effects and its low cost make it an attractive option when it comes to treating fine lines and wrinkles. These type of injections are being used now for conditions such as spastic paraplegias, blepharospasms, and muscle spasms, as well as for cosmetic purposes.

Benefits from these kinds of treatments are noticeable for months down the line. It has a positive effect on the confidence of the person, and there is a high chance that they would recommend it to a friend or family member.

Because of such great results from botox injection treatments, many people are having the procedure done and they are gaining confidence and feeling younger because of the wider degree of acceptance.




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